The idea for Holler Fest sprung to life in August of 2007. In one month we built a stage and transformed our field into an amphitheater, mowed an area for parking and hoped it would be the right size, cleared a campsite and an entrance off our two-track farm road. We made walking trails through our woods and also started cooking lots of food. We contacted our friends and musical collaborators and booked a full day of music, including sets by Joe Reilly from Ann Arbor, Glowfriends from Kalamazoo, and Frog Holler native Billy King. We didn't have time and weren't ready to promote the event to the public, but announced Holler Fest on our website, handed out flyers at the Ann Arbor Farmers Market where we have been selling our organic vegetables for 35 years, and told our performers to bring their friends and fans.

On September 22, about 250 people showed up on a spectacular September day to hear music from local performers and enjoy a meal created mostly from organic ingredients that were born literally just over the hill in our garden. The unmatched beauty of the farm, the musical gifts from local performers, the fresh local organic food, and the community that surrounds Frog Holler all came together in a unique and magical experience.